Game-based marketing appears to be a really hot trend in digital marketing. But why should marketers invest in it? It’s easy:
+ it encourages brand loyalty – a good game is fun and engages customers with a brand, it also may become viral (especially if using social networks tools like Share or iLike). Here goes one nice example – Battle of the Cheetos using Facebook Connect.
+ in addtion, it is a good way to communicate product benefits. Don’t believe me check this game Google launched to promote its new browser Chrome. The game is called Fastball – guess what Chrome feature should it communicate 🙂
To be continued…