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Social networks

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Facebook – statistics data

Check this page for the official Facebook usage statistics. I found it especially interesting that:

  • There are more than 200 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

MINI – as always great!

Spanish ad agency Sra. Rushmore has created an interesting Facebook application to promote the new MINI Countryman.  The application is available at http://www.manchalo.com/facebook/.

It is aimed at the Spanish market but honestly you don’t have to know Spanish to discover how it works. Just click on the Facebook Connect button and see what will happen – you won’t be disappointed 🙂 The idea is to demonstrate that the new MINI can adapt to any terrain even to your Facebook page.

Hope you will like it 🙂

Facebook likes “I like” better

Try to “like” something on the Internet and you will see that the information posted to your profile wall is pretty much the same as the one that appears when you share something. In other words, your friends will now see a full story including a headline, blurb and thumbnail and not only a link to the story (this is how it worked before the recent functionality change). In addition, they will also have an option to comment on it.
This is quite a significant change in the button functionality. In fact although the idea of “I like” button has always been great from the marketing point of view (“consumers say they like your product”) some companies were opting for the Share button because the information posted to the user wall was much more visible.

So what does it mean? Will “I like” button replace “Share” button? According to the Facebook Spokeswoman Malorie Lucich (check the complete article published at Mashable) “while Facebook will continue to support the Share button, Like is the “recommended solution moving forward.”

(via Mashable)

Facebook Apps – Do’s & Don’ts

Facebook Developers has published an interesting article on best practices for developing apps for this platform.  Here are the main recommendations (please check the original article for examples & screenshots):

1- “You must not incentivize users to use…Facebook social channels, or imply that an incentive is directly tied to the use of our channels”.

2-“You must not pre-fill fields that are intended for users to express themselves (like “stream stories”, etc)”

3-“Users must always consent to any Stream story you post on their behalf. If you do not use the Feed form which gives users the option to preview and customize their post, you must not publish a Stream story unless a user has explicitly indicated an intention to share that content, e.g., by clicking a button or checking a box that clearly explains that their content will be shared”.

4- “You must provide users with an easily identifiable “skip” option whenever you present users with an option to use a Facebook social channel”.

It seems like not all’s fair in Facebook 🙂

Source: Facebook Developers

Share buttons in banners – good idea

Found an interesting banner today. It seems interesting to me because it has Facebook & Twitter share buttons. That’s a good idea! And I am really curious to know if people actually use them 🙂

Good news for Facebook Developers

Facebook announces a release of a new Test User System for the Platform developers to test their applications.

Facebook guys say “A test user is essentially a user account associated with an application created for the purpose of testing the functionality of that application. We want developers to be able to test their applications and build automated tests. The “Test Users” feature is intended to satisfy both of these use cases. You can create one and use it for ad-hoc testing, or you can create many and use them for automated testing”.

No more Farmville updates in your News Feed

Facebook guys say they are “putting changes in place so game stories only post to your feed if you’re playing them”. In other words, no more Farmville updates in your News Feed! Isn’t that great :))))?

More details on the new FB policy may be found at http://blog.facebook.com/blog.php?post=429618852130.

Twitter Ads Platform

Some curious facts about Twitter “promoted tweets” ad platform (source: Ad Age)

1-Place: first in search results and later in user feeds both on Twitter.com and other third-party clients that access the service

2-Interaction: users will be able “re-tweet” the ad, make it favorite and even reply to it.

3-Costs: initially, advertisers will bid on keywords on a cost-per-thousand basis, but Twitter is developing a performance model that could be the basis for pricing based on a metric called “resonance” — impact judged on how much a tweet is passed around, marked as a favorite or how often a user clicks through a posted link. Ads that perform well will stay in the system; ads that don’t rise above the resonance score of a typical tweet from a marketer will fall out. Ultimately, Mr. Costolo wants marketers to pay for ads based on the lift in resonance over a standard tweet.

4-First Advertisers: Starbucks, Bravo and Virgin America

5-All yours!: Unlike search ads on Google, Bing or Yahoo, there will only ever be one Twitter ad displayed at a time.

Other facts:

There will be also professional accounts available that will include the ability to have multiple users on one account — plus a dashboard that shows what’s happening with a brand on Twitter and integration with promoted tweets.

Twitter

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